Sogou Inc (SOGO) WACC Analysis

As of December 15, 2025, Sogou Inc (SOGO) carries a Weighted Average Cost of Capital (WACC) of 6.7%. WACC reflects the blended rate Sogou Inc must pay to both equity and debt holders.

Within that, the cost of equity is 6.9%, the cost of debt is 5.0%, and the effective tax rate is 1.8%.

Breakdown of WACC Components

• Long-term bond rate: 3.2% – 3.7%
• Equity market risk premium: 4.2% – 5.2%
• Adjusted beta: 0.89 – 1.15
• Additional risk adjustment: 0.0% – 0.5%
• Debt-to-equity ratio: 1

What It Means for Investors

With a selected WACC of 6.7%, Sogou Inc must ensure any new investment returns exceed this threshold to generate shareholder value. This level reflects an attractive low cost of capital.