Qutoutiao Inc (QTT) WACC Analysis

As of December 15, 2025, Qutoutiao Inc (QTT) carries a Weighted Average Cost of Capital (WACC) of 7.4%. WACC reflects the blended rate Qutoutiao Inc must pay to both equity and debt holders.

Within that, the cost of equity is 6.4%, the cost of debt is 7.0%, and the effective tax rate is 0.1%.

Breakdown of WACC Components

• Long-term bond rate: 3.2% – 3.7%
• Equity market risk premium: 4.2% – 5.2%
• Adjusted beta: 0.77 – 1.42
• Additional risk adjustment: 0.0% – 0.5%
• Debt-to-equity ratio: 4.22

What It Means for Investors

With a selected WACC of 7.4%, Qutoutiao Inc must ensure any new investment returns exceed this threshold to generate shareholder value. This level reflects an attractive low cost of capital.