What is MYSL.L's DCF valuation?

MySale Group PLC (MYSL.L) DCF Valuation Analysis

Executive Summary

As of June 8, 2025, MySale Group PLC has a Discounted Cash Flow (DCF) derived fair value of $2.00 per share. With the current market price at $2.25, this represents a potential upside of -11.1%.

Key Metrics Value
DCF Fair Value (5-year) $0.66
DCF Fair Value (10-year) $2.00
Potential Upside (5-year) -71.0%
Potential Upside (10-year) -11.1%
Discount Rate (WACC) 7.1% - 11.2%

Financial Performance & Projections

Revenue Trends

Revenue is projected to grow from $118 million in 06-2021 to $314 million by 06-2031, representing a compound annual growth rate of approximately 10.3%.

Fiscal Year Revenue (USD millions) Growth
06-2021 118 10%
06-2022 159 35%
06-2023 171 8%
06-2024 185 8%
06-2025 200 8%
06-2026 218 9%
06-2027 232 6%
06-2028 248 7%
06-2029 271 9%
06-2030 290 7%
06-2031 314 8%

Profitability Projections

Net profit margin is expected to improve from -7% in 06-2021 to 1% by 06-2031, driven by operational efficiency and economies of scale.

Fiscal Year Net Profit (USD millions) Profit Margin
06-2021 (8) -7%
06-2022 (3) -2%
06-2023 (2) -1%
06-2024 (1) -1%
06-2025 0 0%
06-2026 2 1%
06-2027 2 1%
06-2028 2 1%
06-2029 2 1%
06-2030 2 1%
06-2031 3 1%

DCF Model Components

1. Capital Expenditures (CapEx)

with a 5-year average of $5 million. Projected CapEx is expected to maintain at approximately 2% of revenue.

2. Depreciation & Amortization

Depreciation is based on an average useful life of 5 years for capital assets.

Fiscal Year D&A (USD millions)
06-2022 4
06-2023 3
06-2024 3
06-2025 4
06-2026 4
06-2027 5

3. Working Capital Requirements

Net working capital is expected to increase gradually, with projected changes affecting free cash flow.

Components Average Days
Days Receivables 7
Days Inventory 26
Days Payables 55

4. Free Cash Flow Projections

Fiscal Year EBITDA Tax CapEx Change in NWC FCF
6M/2022 0 (1) 2 (2) 1
2023 1 (1) 4 (1) (1)
2024 3 (1) 4 1 (2)
2025 6 0 5 (1) 2
2026 9 1 5 (0) 3

DCF Valuation Parameters

Key Assumptions

  • Discount Rate (WACC): WACC / Discount Rate (selected: 7.1% - 11.2%)
  • Long-Term Growth Rate: Long-term Growth Rate (selected: 1.0% - 3.0%)
  • Terminal EV/EBITDA Multiple: 12.0x (based on peer average)

Valuation Summary

Valuation Method Fair Price (USD) Potential Upside
5-Year DCF (Growth) 0.66 -71.0%
10-Year DCF (Growth) 2.00 -11.1%
5-Year DCF (EBITDA) 2.40 6.5%
10-Year DCF (EBITDA) 3.66 62.7%

Enterprise Value Breakdown

  • 5-Year Model: $15M
  • 10-Year Model: $44M

Investment Conclusion

Is MySale Group PLC (MYSL.L) a buy or a sell? MySale Group PLC is definitely a sell. Based on our DCF analysis, MySale Group PLC (MYSL.L) appears to be overvalued with upside potential of -11.1%. The company's strong projected growth in revenue and profitability, coupled with consistent capital expenditure, supports our positive outlook on its intrinsic value.

Key investment drivers include:

  • Expanding profit margins (from -7% to 1%)
  • Steady revenue growth (10.3% CAGR)
  • Strong free cash flow generation

Investors should consider reducing exposure at the current market price of $2.25.