What is HSY's Intrinsic value?

Hershey Co (HSY) Intrinsic Value Analysis

Executive Summary

As of May 31, 2025, Hershey Co's estimated intrinsic value ranges from $135.73 to $237.11 per share, depending on the valuation methodology applied.

Valuation Method Fair Value (USD) Implied Upside/Downside
Discounted Cash Flow (10Y) $237.11 +47.6%
Discounted Cash Flow (5Y) $201.85 +25.6%
Dividend Discount Model (Multi-Stage) $171.55 +6.8%
Dividend Discount Model (Stable) $135.73 -15.5%
Earnings Power Value $141.57 -11.9%

Is Hershey Co (HSY) undervalued or overvalued?

With the current market price at $160.69, the stock appears to be moderately undervalued.

Understanding Intrinsic Value

Intrinsic value represents the "true" worth of a company based on its fundamentals rather than market sentiment. We've employed multiple methodologies to triangulate Hershey Co's intrinsic value, including:

  1. Discounted Cash Flow (DCF): Values the company based on projected future cash flows
  2. Dividend Discount Model (DDM): Values the company based on expected future dividend payments
  3. Earnings Power Value (EPV): Values the company based on its current earnings power, assuming no growth

Weighted Average Cost of Capital (WACC)

The cost of capital is a critical factor in valuation models, representing the required return for investors.

WACC Component Low High
Long-term bond rate 3.9% 4.4%
Equity market risk premium 4.6% 5.6%
Adjusted beta 0.37 0.53
Cost of equity 5.6% 7.8%
Cost of debt 4.0% 4.5%
Tax rate 14.2% 14.4%
Debt/Equity ratio 0.16 0.16
After-tax WACC 5.3% 7.3%

Valuation Methods

1. Discounted Cash Flow (DCF) Valuation

Our DCF model projects cash flows over 5-year and 10-year horizons, with the following key assumptions:

  • Forecast Period: 5-year DCF and 10-year DCF
  • Terminal Growth Rate: 0.0% (range: 3.0% - 5.0%)
  • Discount Rate: 6.3% (range: 0.0% - 9.3%)

Key Projections:

  • Revenue growth from $11,202 (FY12-2024) to $17,549 (FY12-2034)
  • Net profit margin expansion from 20% to 19%
  • Capital expenditures maintained at approximately 6% of revenue
DCF Model Fair Value Enterprise Value % from Terminal Value
5-Year Growth $202 $45,297M 76.9%
10-Year Growth $237 $52,439M 60.6%
5-Year EBITDA $175 $39,852M 73.8%
10-Year EBITDA $212 $47,295M 56.4%

2. Dividend Discount Model (DDM)

The DDM values a company based on its expected future dividend payments. We used two approaches:

Multi-Stage DDM:

  • Current payout ratio: 56.6%
  • Stable payout ratio: 90.0%
  • Growth transition: 5 years
  • Cost of equity: 6.7%
  • Long-term growth rate: 0.5%
  • Fair value: $171.55 (6.8% from current price)

Stable DDM:

  • Stable payout ratio: 70% (Low) to 90% (High)
  • Cost of equity: 7.8% (Low) to 5.6% (High)
  • Long-term growth rate: 0.0% (Low) to 1.0% (High)
  • Fair value range: $85 to $187
  • Selected fair value: $135.73 (-15.5% from current price)

3. Earnings Power Value (EPV)

EPV assesses a company's value based on its current normalized earnings power, assuming no growth.

EPV Component Value
Normalized Earnings $2,017M
Discount Rate (WACC) 7.3% - 5.3%
Enterprise Value $27,779M - $38,393M
Net Debt $4,410M
Equity Value $23,369M - $33,983M
Outstanding Shares 203M
Fair Value $115 - $168
Selected Fair Value $141.57

Key Financial Metrics

Metric Value
Market Capitalization $32549M
Enterprise Value $36960M
Trailing P/E 17.01
Forward P/E 14.34
Trailing EV/EBITDA 10.00
Current Dividend Yield 344.16%
Dividend Growth Rate (5Y) 14.07%
Debt-to-Equity Ratio 0.16

Investment Decision Framework

To determine the most reliable intrinsic value estimate, we weigh each valuation method based on:

  1. Forecast Certainty: DCF methods rely on long-term projections, while earnings power value focuses on current normalized earnings
  2. Business Model Alignment: Dividend models are more appropriate for mature companies with established dividend policies
  3. Historical Accuracy: How well each method has predicted fair value historically

Valuation Weight Matrix

Valuation Method Weight Weighted Value
Discounted Cash Flow (10Y) 30% $71.13
Discounted Cash Flow (5Y) 25% $50.46
Dividend Discount Model (Multi-Stage) 20% $34.31
Dividend Discount Model (Stable) 15% $20.36
Earnings Power Value 10% $14.16
Weighted Average 100% $190.42

Investment Conclusion

Based on our comprehensive valuation analysis, Hershey Co's weighted average intrinsic value is $190.42, which is approximately 18.5% above the current market price of $160.69.

Key investment considerations:

  • Strong projected earnings growth (20% to 19% margin)
  • Consistent cash flow generation
  • Conservative capital structure (Debt/Equity of 0.16)
  • Historical dividend growth of 14.07%

Given these factors, we believe Hershey Co is currently moderately undervalued with the potential for long-term appreciation based on the company's growth trajectory and financial strength.