What is FIRE.ST's Intrinsic value?

Firefly AB (FIRE.ST) Intrinsic Value Analysis

Executive Summary

As of June 20, 2026, Firefly AB's estimated intrinsic value ranges from $133.12 to $223.77 per share, depending on the valuation methodology applied.

Valuation Method Fair Value (USD) Implied Upside/Downside
Discounted Cash Flow (10Y) $223.77 +39.0%
Discounted Cash Flow (5Y) $168.72 +4.8%
Dividend Discount Model (Multi-Stage) $163.88 +1.8%
Dividend Discount Model (Stable) $189.28 +17.6%
Earnings Power Value $133.12 -17.3%

Is Firefly AB (FIRE.ST) undervalued or overvalued?

With the current market price at $161.00, the stock appears to be moderately undervalued.

Understanding Intrinsic Value

Intrinsic value represents the "true" worth of a company based on its fundamentals rather than market sentiment. We've employed multiple methodologies to triangulate Firefly AB's intrinsic value, including:

  1. Discounted Cash Flow (DCF): Values the company based on projected future cash flows
  2. Dividend Discount Model (DDM): Values the company based on expected future dividend payments
  3. Earnings Power Value (EPV): Values the company based on its current earnings power, assuming no growth

Weighted Average Cost of Capital (WACC)

The cost of capital is a critical factor in valuation models, representing the required return for investors.

WACC Component Low High
Long-term bond rate 2.5% 3.0%
Equity market risk premium 5.1% 6.1%
Adjusted beta 0.52 0.58
Cost of equity 5.2% 7.0%
Cost of debt 4.0% 4.5%
Tax rate 23.9% 24.8%
Debt/Equity ratio 0 0
After-tax WACC 5.2% 7.0%

Valuation Methods

1. Discounted Cash Flow (DCF) Valuation

Our DCF model projects cash flows over 5-year and 10-year horizons, with the following key assumptions:

  • Forecast Period: 5-year DCF and 10-year DCF
  • Terminal Growth Rate: 0.0% (range: 3.0% - 5.0%)
  • Discount Rate: 6.1% (range: 0.0% - 9.3%)

Key Projections:

  • Revenue growth from $503 (FY12-2025) to $923 (FY12-2035)
  • Net profit margin expansion from 9% to 9%
  • Capital expenditures maintained at approximately 1% of revenue
DCF Model Fair Value Enterprise Value % from Terminal Value
5-Year Growth $169 $918M 81.7%
10-Year Growth $224 $1,248M 71.6%
5-Year EBITDA $164 $892M 81.2%
10-Year EBITDA $207 $1,150M 69.2%

2. Dividend Discount Model (DDM)

The DDM values a company based on its expected future dividend payments. We used two approaches:

Multi-Stage DDM:

  • Current payout ratio: 0.0%
  • Stable payout ratio: 90.0%
  • Growth transition: 5 years
  • Cost of equity: 6.1%
  • Long-term growth rate: 2.0%
  • Fair value: $163.88 (1.8% from current price)

Stable DDM:

  • Stable payout ratio: 70% (Low) to 90% (High)
  • Cost of equity: 7.0% (Low) to 5.2% (High)
  • Long-term growth rate: 1.0% (Low) to 3.0% (High)
  • Fair value range: $82 to $296
  • Selected fair value: $189.28 (17.6% from current price)

3. Earnings Power Value (EPV)

EPV assesses a company's value based on its current normalized earnings power, assuming no growth.

EPV Component Value
Normalized Earnings $42M
Discount Rate (WACC) 7.0% - 5.2%
Enterprise Value $596M - $813M
Net Debt $(94)M
Equity Value $690M - $907M
Outstanding Shares 6M
Fair Value $115 - $151
Selected Fair Value $133.12

Key Financial Metrics

Metric Value
Market Capitalization $966M
Enterprise Value $872M
Trailing P/E 22.59
Forward P/E 22.74
Trailing EV/EBITDA 12.20
Current Dividend Yield 329.34%
Dividend Growth Rate (5Y) 27.21%
Debt-to-Equity Ratio 0.00

Investment Decision Framework

To determine the most reliable intrinsic value estimate, we weigh each valuation method based on:

  1. Forecast Certainty: DCF methods rely on long-term projections, while earnings power value focuses on current normalized earnings
  2. Business Model Alignment: Dividend models are more appropriate for mature companies with established dividend policies
  3. Historical Accuracy: How well each method has predicted fair value historically

Valuation Weight Matrix

Valuation Method Weight Weighted Value
Discounted Cash Flow (10Y) 30% $67.13
Discounted Cash Flow (5Y) 25% $42.18
Dividend Discount Model (Multi-Stage) 20% $32.78
Dividend Discount Model (Stable) 15% $28.39
Earnings Power Value 10% $13.31
Weighted Average 100% $183.79

Investment Conclusion

Based on our comprehensive valuation analysis, Firefly AB's intrinsic value is $183.79, which is approximately 14.2% above the current market price of $161.00.

Key investment considerations:

  • Strong projected earnings growth (9% to 9% margin)
  • Consistent cash flow generation
  • Conservative capital structure (Debt/Equity of 0.00)
  • Historical dividend growth of 27.21%

Given these factors, we believe Firefly AB is currently moderately undervalued with the potential for long-term appreciation based on the company's growth trajectory and financial strength.