What is FC's Intrinsic value?

Franklin Covey Co (FC) Intrinsic Value Analysis

Executive Summary

As of May 22, 2025, Franklin Covey Co's estimated intrinsic value ranges from $32.49 to $49.15 per share, depending on the valuation methodology applied.

Valuation Method Fair Value (USD) Implied Upside/Downside
Discounted Cash Flow (10Y) $49.15 +114.3%
Discounted Cash Flow (5Y) $44.71 +95.0%
Dividend Discount Model (Multi-Stage) $38.63 +68.5%
Dividend Discount Model (Stable) $36.87 +60.8%
Earnings Power Value $32.49 +41.7%

Is Franklin Covey Co (FC) undervalued or overvalued?

With the current market price at $22.93, the stock appears to be significantly undervalued.

Understanding Intrinsic Value

Intrinsic value represents the "true" worth of a company based on its fundamentals rather than market sentiment. We've employed multiple methodologies to triangulate Franklin Covey Co's intrinsic value, including:

  1. Discounted Cash Flow (DCF): Values the company based on projected future cash flows
  2. Dividend Discount Model (DDM): Values the company based on expected future dividend payments
  3. Earnings Power Value (EPV): Values the company based on its current earnings power, assuming no growth

Weighted Average Cost of Capital (WACC)

The cost of capital is a critical factor in valuation models, representing the required return for investors.

WACC Component Low High
Long-term bond rate 3.9% 4.4%
Equity market risk premium 4.6% 5.6%
Adjusted beta 0.59 0.81
Cost of equity 6.6% 9.4%
Cost of debt 4.5% 6.0%
Tax rate 26.2% 27.0%
Debt/Equity ratio 0.02 0.02
After-tax WACC 6.5% 9.3%

Valuation Methods

1. Discounted Cash Flow (DCF) Valuation

Our DCF model projects cash flows over 5-year and 10-year horizons, with the following key assumptions:

  • Forecast Period: 5-year DCF and 10-year DCF
  • Terminal Growth Rate: 0.0% (range: 3.0% - 5.0%)
  • Discount Rate: 7.9% (range: 0.0% - 9.3%)

Key Projections:

  • Revenue growth from $287 (FY08-2024) to $464 (FY08-2034)
  • Net profit margin expansion from 8% to 10%
  • Capital expenditures maintained at approximately 3% of revenue
DCF Model Fair Value Enterprise Value % from Terminal Value
5-Year Growth $45 $545M 82.3%
10-Year Growth $49 $602M 67.4%
5-Year EBITDA $46 $561M 82.8%
10-Year EBITDA $51 $620M 68.4%

2. Dividend Discount Model (DDM)

The DDM values a company based on its expected future dividend payments. We used two approaches:

Multi-Stage DDM:

  • Current payout ratio: 0.0%
  • Stable payout ratio: 90.0%
  • Growth transition: 5 years
  • Cost of equity: 8.0%
  • Long-term growth rate: 3.5%
  • Fair value: $38.63 (68.5% from current price)

Stable DDM:

  • Stable payout ratio: 70% (Low) to 90% (High)
  • Cost of equity: 9.4% (Low) to 6.6% (High)
  • Long-term growth rate: 2.5% (Low) to 4.5% (High)
  • Fair value range: $14 to $60
  • Selected fair value: $36.87 (60.8% from current price)

3. Earnings Power Value (EPV)

EPV assesses a company's value based on its current normalized earnings power, assuming no growth.

EPV Component Value
Normalized Earnings $30M
Discount Rate (WACC) 9.3% - 6.5%
Enterprise Value $317M - $455M
Net Debt $(36)M
Equity Value $353M - $491M
Outstanding Shares 13M
Fair Value $27 - $38
Selected Fair Value $32.49

Key Financial Metrics

Metric Value
Market Capitalization $298M
Enterprise Value $262M
Trailing P/E 16.75
Forward P/E 11.97
Trailing EV/EBITDA 11.95
Current Dividend Yield 61.17%
Dividend Growth Rate (5Y) 0.00%
Debt-to-Equity Ratio 0.02

Investment Decision Framework

To determine the most reliable intrinsic value estimate, we weigh each valuation method based on:

  1. Forecast Certainty: DCF methods rely on long-term projections, while earnings power value focuses on current normalized earnings
  2. Business Model Alignment: Dividend models are more appropriate for mature companies with established dividend policies
  3. Historical Accuracy: How well each method has predicted fair value historically

Valuation Weight Matrix

Valuation Method Weight Weighted Value
Discounted Cash Flow (10Y) 30% $14.74
Discounted Cash Flow (5Y) 25% $11.18
Dividend Discount Model (Multi-Stage) 20% $7.73
Dividend Discount Model (Stable) 15% $5.53
Earnings Power Value 10% $3.25
Weighted Average 100% $42.43

Investment Conclusion

Based on our comprehensive valuation analysis, Franklin Covey Co's weighted average intrinsic value is $42.43, which is approximately 85.0% above the current market price of $22.93.

Key investment considerations:

  • Strong projected earnings growth (8% to 10% margin)
  • Consistent cash flow generation
  • Conservative capital structure (Debt/Equity of 0.02)

Given these factors, we believe Franklin Covey Co is currently significantly undervalued with the potential for long-term appreciation based on the company's growth trajectory and financial strength.