Booking Holdings Inc (BKNG) WACC Analysis

As of December 15, 2025, Booking Holdings Inc (BKNG) carries a Weighted Average Cost of Capital (WACC) of 8.6%. WACC reflects the blended rate Booking Holdings Inc must pay to both equity and debt holders.

Within that, the cost of equity is 7.4%, the cost of debt is 4.8%, and the effective tax rate is 21.2%.

Breakdown of WACC Components

• Long-term bond rate: 3.9% – 4.4%
• Equity market risk premium: 4.6% – 5.6%
• Adjusted beta: 0.77 – 1.05
• Additional risk adjustment: 0.0% – 0.5%
• Debt-to-equity ratio: 0.1

What It Means for Investors

With a selected WACC of 8.6%, Booking Holdings Inc must ensure any new investment returns exceed this threshold to generate shareholder value. This level reflects a moderate financing cost structure.