What is ADS's Intrinsic value?

Alliance Data Systems Corp (ADS) Intrinsic Value Analysis

Executive Summary

As of May 23, 2025, Alliance Data Systems Corp's estimated intrinsic value ranges from $100.75 to $495.60 per share, depending on the valuation methodology applied.

Valuation Method Fair Value (USD) Implied Upside/Downside
Discounted Cash Flow (10Y) $275.14 +384.4%
Discounted Cash Flow (5Y) $167.03 +194.1%
Dividend Discount Model (Multi-Stage) $100.75 +77.4%
Dividend Discount Model (Stable) $192.77 +239.4%
Earnings Power Value $495.60 +772.5%

Is Alliance Data Systems Corp (ADS) undervalued or overvalued?

With the current market price at $56.80, the stock appears to be significantly undervalued.

Understanding Intrinsic Value

Intrinsic value represents the "true" worth of a company based on its fundamentals rather than market sentiment. We've employed multiple methodologies to triangulate Alliance Data Systems Corp's intrinsic value, including:

  1. Discounted Cash Flow (DCF): Values the company based on projected future cash flows
  2. Dividend Discount Model (DDM): Values the company based on expected future dividend payments
  3. Earnings Power Value (EPV): Values the company based on its current earnings power, assuming no growth

Weighted Average Cost of Capital (WACC)

The cost of capital is a critical factor in valuation models, representing the required return for investors.

WACC Component Low High
Long-term bond rate 3.2% 3.7%
Equity market risk premium 4.2% 5.2%
Adjusted beta 2.79 3.29
Cost of equity 15.0% 21.4%
Cost of debt 4.0% 4.5%
Tax rate 25.0% 25.8%
Debt/Equity ratio 6.51 6.51
After-tax WACC 4.6% 5.7%

Valuation Methods

1. Discounted Cash Flow (DCF) Valuation

Our DCF model projects cash flows over 5-year and 10-year horizons, with the following key assumptions:

  • Forecast Period: 5-year DCF and 10-year DCF
  • Terminal Growth Rate: 0.0% (range: 3.0% - 5.0%)
  • Discount Rate: 5.2% (range: 0.0% - 9.3%)

Key Projections:

  • Revenue growth from $3,655 (FY12-2021) to $6,892 (FY12-2031)
  • Net profit margin expansion from 22% to 25%
  • Capital expenditures maintained at approximately 3% of revenue
DCF Model Fair Value Enterprise Value % from Terminal Value
5-Year Growth $167 $23,763M 103.2%
10-Year Growth $275 $29,163M 93.0%
5-Year EBITDA $(1,234) $9,883M 107.6%
10-Year EBITDA $(1,234) $12,405M 83.6%

2. Dividend Discount Model (DDM)

The DDM values a company based on its expected future dividend payments. We used two approaches:

Multi-Stage DDM:

  • Current payout ratio: 2.7%
  • Stable payout ratio: 90.0%
  • Growth transition: 5 years
  • Cost of equity: 18.2%
  • Long-term growth rate: 3.7%
  • Fair value: $100.75 (77.4% from current price)

Stable DDM:

  • Stable payout ratio: 70% (Low) to 90% (High)
  • Cost of equity: 21.4% (Low) to 15.0% (High)
  • Long-term growth rate: 3.0% (Low) to 4.3% (High)
  • Fair value range: $120 to $266
  • Selected fair value: $192.77 (239.4% from current price)

3. Earnings Power Value (EPV)

EPV assesses a company's value based on its current normalized earnings power, assuming no growth.

EPV Component Value
Normalized Earnings $2,053M
Discount Rate (WACC) 5.7% - 4.6%
Enterprise Value $35,712M - $44,638M
Net Debt $15,420M
Equity Value $20,292M - $29,218M
Outstanding Shares 50M
Fair Value $406 - $585
Selected Fair Value $495.60

Key Financial Metrics

Metric Value
Market Capitalization $2837M
Enterprise Value $18257M
Trailing P/E 1.79
Forward P/E 2.68
Trailing EV/EBITDA 7.10
Current Dividend Yield 148.03%
Dividend Growth Rate (5Y) -22.35%
Debt-to-Equity Ratio 6.51

Investment Decision Framework

To determine the most reliable intrinsic value estimate, we weigh each valuation method based on:

  1. Forecast Certainty: DCF methods rely on long-term projections, while earnings power value focuses on current normalized earnings
  2. Business Model Alignment: Dividend models are more appropriate for mature companies with established dividend policies
  3. Historical Accuracy: How well each method has predicted fair value historically

Valuation Weight Matrix

Valuation Method Weight Weighted Value
Discounted Cash Flow (10Y) 30% $82.54
Discounted Cash Flow (5Y) 25% $41.76
Dividend Discount Model (Multi-Stage) 20% $20.15
Dividend Discount Model (Stable) 15% $28.92
Earnings Power Value 10% $49.56
Weighted Average 100% $222.92

Investment Conclusion

Based on our comprehensive valuation analysis, Alliance Data Systems Corp's weighted average intrinsic value is $222.92, which is approximately 292.5% above the current market price of $56.80.

Key investment considerations:

  • Strong projected earnings growth (22% to 25% margin)
  • Consistent cash flow generation

Given these factors, we believe Alliance Data Systems Corp is currently significantly undervalued with the potential for long-term appreciation based on the company's growth trajectory and financial strength.